Audiences
Build the warm and lookalike pools that feed your ads - retarget the people who already know you, then model your best converters to find more like them.
6.7M
Ready audiences
9
Cleared to deliver
9
Warm + 1st-party
2
Modeled prospecting
Custom audiences
Warm and first-party pools built from your own signals
Cart Abandoners 7d
Website / Pixel
AddToCart and not Purchase, last 7 days
7d window - refreshed 2h ago
62% overlap with All Site Visitors 30d
Highest-intent warm pool. Cleanest CPL in the account.
Used by Retargeting - Site Visitors 30d
All Site Visitors 30d
Website / Pixel
PageView, last 30 days
30d window - refreshed 2h ago
8% overlap with Cart Abandoners 7d
Broad retargeting base. Good for reach, dilute on intent.
Used by Retargeting - Site Visitors 30d
Purchasers 180d
Website / Pixel
Purchase, last 180 days
180d window - refreshed 5h ago
Seed for your best lookalike. Also exclude from prospecting.
Customer List - All
Customer list
24,800 uploaded, 71% matched
71% match rate
Use as a lookalike seed and a suppression list.
IG + FB Engagers 365d
Engagement
Engaged IG profile or FB page, last 365 days
365d window - refreshed 6h ago
Warm social audience. Great for remarketing creative.
Video Viewers 50% 90d
Video viewers
Watched 50% of any video, last 90 days
90d window
Mid-funnel intent from your video content.
Newsletter Leads
Instant form
Submitted the newsletter form, last 90 days
Lead seed for lookalikes; suppress from lead campaigns.
ViewContent 14d
Website / Pixel
ViewContent, last 14 days
14d window
New - still gathering people. Ready in ~a day.
Quote Requests 30d
Instant form
Opened the quote form, last 30 days
30d window
Below the 1,000-person floor Meta needs to deliver.
Lookalike audiences
Cold prospecting modeled on your best converters
1% Lookalike - Purchasers
1% lookalike of Purchasers 180d
Most efficient prospecting audience you have.
Used by Q2 Lead Gen - Prospecting
2% Lookalike - Leads
2% lookalike of Newsletter Leads
Wider reach off your lead seed; slightly higher CPL.
Used by Lead Form - Newsletter
Create an audience
Build a custom pool from a source, or model a lookalike off a seed
Custom audience from a source
Pick a signal, then the people you want from it.
Website / Pixel People who visited or converted on your site.
Customer list Match an uploaded CRM or email list.
Engagement People who engaged with your FB / IG.
Video viewers People who watched your videos.
Instant form People who opened or submitted a lead form.
Meta needs roughly 1,000+ people to build, and audiences populate over about 24 hours.
Lookalike audience
Model new prospects on a seed you already own.
Seed audience
Audience size
1%
Most efficient
2%
Wider reach
5%
Broadest
A 1% lookalike is the tightest match to your seed and almost always your most efficient prospecting source. Widen only once it can no longer spend your budget.