Ad Manager

Compose ad / Awareness

Build your ad, your way

You build it. The copilot forecasts results from your own delivery, checks it against what wins in this account, and hands you the data and copy to make it stronger - it never builds it for you.

Manage

What is this ad for?

Leads Collect leads with instant forms or your site. Sales Drive purchases tracked by your pixel. Warm Remarketing Re-engage warm audiences from pixel + engagement. Traffic Send the most people to a destination. Awareness Maximize reach and brand recall. Engagement Get more interactions on your content.

Creative

Browse all

Brief the copilot

Say what this ad is for and the angle you want. It reads your creative against this and sharpens its breakdown and suggestions - it still never writes the ad for you.

Ad copy

0 / 125
Copilot ideas (3)

"Still doing it the hard way? 8,000+ people found a 2-minute fix - here is what they switched to."

Question hook + social proof. Both lift CTR in your account.

"We started this because we were tired of the exact problem you have. Here is what changed."

Founder framing - your top prospecting ad uses this angle.

"Most people overpay for this. Here is how to get the same result for less - no catch."

Objection-handling open; pre-qualifies the click.

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Copilot ideas (3)

"The easier way, finally"

Short, benefit-led, well under the 27-char fold.

"Trusted by 8,000+ customers"

Social proof in the headline - +18% CTR signal.

"Try it free for 14 days"

Risk-reversal; strong with cold lead traffic.

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Copilot ideas (3)

"No credit card required"

Lowers friction; pairs with Sign up CTA.

"Cancel anytime"

Reassurance line for first-touch audiences.

"Set up in under 5 minutes"

Concrete, removes the effort objection.

Action & destination

Format

Audience

Manage

Budget

$

Optimizing for Leads. New ad sets need ~50 results to exit learning.

Campaign & ad names

Live preview

Facebook Feed
Y

Your Brand

Facebook · Sponsored ·

Your primary text appears here as you write it.

UGC Testimonial - Sarah v3

yourbrand.com

Your headline

Learn more

Approximate preview. Actual rendering varies by placement and device.

Forecast

High confidence

Reach (predicted)

$10.64 - $14.77

-11.8% vs account median

Predicted hook

34% - 43%

Predicted CTR

2.5% - 3.3%

Modeled from this creative's live delivery and your account medians.

53

Readiness

How close this ad is to best-practice.

  • Primary text written

    Add a primary text - it is the first thing people read.

  • Headline set

    Headlines sit next to the button - do not leave it empty.

  • Social proof present

    No proof detected. Adding a number or quote lifts CTR ~18% here.

  • Proven creative

    Tier A asset - it has earned its delivery.

  • CTA fits the objective

    The button should match what you are optimizing for.

  • Destination set

    Where the click lands - a form, a page, or a product.

  • Audience selected

    A lookalike off your own leads is the safest cold start.

What wins in your account

  • Social proof in the first line

    +18% CTR

  • Opening on a question

    +14% hook rate

  • UGC over studio production

    +17% ROAS

  • Primary text under 125 chars

    +9% CTR

  • A person on screen in 3s

    +11% hold rate

Comparable ads you ran

UGC Testimonial - Sarah v3

Q2 Lead Gen - Prospecting

$36.90

CPL

Meme Format Relatable

Lead Form - Newsletter

$23.81

CPL

FB Reel - Quick Demo

Lead Form - Newsletter

$26.76

CPL

Audiences to try

1% Lookalike - Purchasers

2.1M

Modeled on your own converters - the most reliable cold start.

2% Lookalike - Leads

4.3M

Modeled on your own converters - the most reliable cold start.

Watch-outs

  • New audiences need ~50 results to exit learning; keep budget steady for the first week.

Creative breakdown

It watches the creative and grades it - what is working, what is hurting, and how to fix it.

Library asset UGC Testimonial - Sarah v3
A 92

Overall grade

Strong asset. Biggest lever: audio & captions.

Format Single video Length 0:32 Aspect 4:5 Resolution 1080 x 1350

First 3 seconds

Strong

Holds 38% past the 3-second mark - well above your 30% median. The open is working.

Timeline

96

Hook

0:00

Opens on a real customer talking - a face in frame 1 lifts hold rate ~11% here.

82

Setup

0:06

Context lands - the viewer should now know what this is about.

70

Build

0:14

The core message or demo. Energy must not sag here.

61

Payoff

0:22

The proof or the turn that earns the click.

54

CTA

0:32

The ask. Make the next step obvious before they scroll.

Attention curve

Element scorecard

Aspect ratio

4:5

4:5 portrait fills more of the mobile feed than square.

Resolution

1080 x 1350

HD - stays crisp on retina displays and after platform recompression.

Length

0:32

In the 8-40s sweet spot for feed and Reels.

Hook (first 3s)

38%

Holds 38% past the 3-second mark - well above your 30% median. The open is working.

Pacing & hold

54%

Attention holds well past the mid-point - the edit keeps people in.

Audio & captions

Check

Most feed views start muted - burn in captions so the message survives sound-off.

Branding

Early

Brand cue is recognizable early - good for unaided recall.

What's working

  • Overall: Tier A asset scoring 92/100 - it has earned its delivery.
  • Returns: 4.80x ROAS - above your 3.40x account median.
  • Aspect ratio: 4:5 portrait fills more of the mobile feed than square.
  • Resolution: HD - stays crisp on retina displays and after platform recompression.
  • Length: In the 8-40s sweet spot for feed and Reels.

What's hurting

  • Audio & captions: Most feed views start muted - burn in captions so the message survives sound-off.

How to optimize

  • Burn in captions and on-screen text - most impressions are served sound-off.
  • Add a number or a one-line testimonial up top - social proof is your highest-CTR lever (+18%).
  • Test a UGC cut against this - user-style footage beats studio polish on ROAS here (+17%).