Ad Manager

Compose ad / Awareness

Build your ad, your way

You build it. The copilot forecasts results from your own delivery, checks it against what wins in this account, and hands you the data and copy to make it stronger - it never builds it for you.

Manage

What is this ad for?

Leads Collect leads with instant forms or your site. Sales Drive purchases tracked by your pixel. Warm Remarketing Re-engage warm audiences from pixel + engagement. Traffic Send the most people to a destination. Awareness Maximize reach and brand recall. Engagement Get more interactions on your content.

Creative

Browse all

Brief the copilot

Say what this ad is for and the angle you want. It reads your creative against this and sharpens its breakdown and suggestions - it still never writes the ad for you.

Ad copy

0 / 125
Copilot ideas (3)

"Still doing it the hard way? 8,000+ people found a 2-minute fix - here is what they switched to."

Question hook + social proof. Both lift CTR in your account.

"We started this because we were tired of the exact problem you have. Here is what changed."

Founder framing - your top prospecting ad uses this angle.

"Most people overpay for this. Here is how to get the same result for less - no catch."

Objection-handling open; pre-qualifies the click.

0 / 27
Copilot ideas (3)

"The easier way, finally"

Short, benefit-led, well under the 27-char fold.

"Trusted by 8,000+ customers"

Social proof in the headline - +18% CTR signal.

"Try it free for 14 days"

Risk-reversal; strong with cold lead traffic.

0 / 27
Copilot ideas (3)

"No credit card required"

Lowers friction; pairs with Sign up CTA.

"Cancel anytime"

Reassurance line for first-touch audiences.

"Set up in under 5 minutes"

Concrete, removes the effort objection.

Action & destination

Format

Audience

Manage

Budget

$

Optimizing for Leads. New ad sets need ~50 results to exit learning.

Campaign & ad names

Live preview

Facebook Feed
Y

Your Brand

Facebook · Sponsored ·

Your primary text appears here as you write it.

Generic Stock Montage

yourbrand.com

Your headline

Learn more

Approximate preview. Actual rendering varies by placement and device.

Forecast

Low confidence

Reach (predicted)

$13.74 - $19.07

+13.8% vs account median

Predicted hook

11% - 13%

Predicted CTR

1.2% - 1.5%

Modeled from this creative's live delivery and your account medians.

39

Readiness

How close this ad is to best-practice.

  • Primary text written

    Add a primary text - it is the first thing people read.

  • Headline set

    Headlines sit next to the button - do not leave it empty.

  • Social proof present

    No proof detected. Adding a number or quote lifts CTR ~18% here.

  • Proven creative

    Low-tier creative. Swap in an A/B asset before you scale spend.

  • CTA fits the objective

    The button should match what you are optimizing for.

  • Destination set

    Where the click lands - a form, a page, or a product.

  • Audience selected

    A lookalike off your own leads is the safest cold start.

What wins in your account

  • Social proof in the first line

    +18% CTR

  • Opening on a question

    +14% hook rate

  • UGC over studio production

    +17% ROAS

  • Primary text under 125 chars

    +9% CTR

  • A person on screen in 3s

    +11% hold rate

Comparable ads you ran

UGC Testimonial - Sarah v3

Q2 Lead Gen - Prospecting

$36.90

CPL

Meme Format Relatable

Lead Form - Newsletter

$23.81

CPL

FB Reel - Quick Demo

Lead Form - Newsletter

$26.76

CPL

Audiences to try

1% Lookalike - Purchasers

2.1M

Modeled on your own converters - the most reliable cold start.

2% Lookalike - Leads

4.3M

Modeled on your own converters - the most reliable cold start.

Watch-outs

  • Creative score is below your account median; pair it with a proven audience or it will struggle to exit learning.
  • New audiences need ~50 results to exit learning; keep budget steady for the first week.

Creative breakdown

It watches the creative and grades it - what is working, what is hurting, and how to fix it.

Library asset Generic Stock Montage
D 28

Overall grade

Underpowered - rebuild the open before putting budget behind it. Biggest lever: length.

Format Single video Length 0:41 Aspect 4:5 Resolution 1080 x 1350

First 3 seconds

Weak

Only 12% make it to 3 seconds - below your 30% median. Most people leave before the message lands.

Timeline

86

Hook

0:00

No strong stated hook tactic - the first second is doing the heavy lifting on its own.

68

Setup

0:08

Context lands - the viewer should now know what this is about.

49

Build

0:18

The core message or demo. Energy must not sag here.

35

Payoff

0:29

The proof or the turn that earns the click.

22

CTA

0:41

The ask. Make the next step obvious before they scroll.

Attention curve

Element scorecard

Aspect ratio

4:5

4:5 portrait fills more of the mobile feed than square.

Resolution

1080 x 1350

HD - stays crisp on retina displays and after platform recompression.

Length

0:41

Long for paid social - front-load the hook; your best Reels peak at 15-30s.

Hook (first 3s)

12%

Only 12% make it to 3 seconds - below your 30% median. Most people leave before the message lands.

Pacing & hold

22%

Noticeable mid-roll drop - tighten the cut or add a pattern interrupt around the middle.

Audio & captions

Check

Most feed views start muted - burn in captions so the message survives sound-off.

Branding

Unclear

Hard to attribute - there is no clear brand cue in the opening.

What's working

  • Aspect ratio: 4:5 portrait fills more of the mobile feed than square.
  • Resolution: HD - stays crisp on retina displays and after platform recompression.

What's hurting

  • Length: Long for paid social - front-load the hook; your best Reels peak at 15-30s.
  • Hook (first 3s): Only 12% make it to 3 seconds - below your 30% median. Most people leave before the message lands.
  • Pacing & hold: Noticeable mid-roll drop - tighten the cut or add a pattern interrupt around the middle.
  • Audio & captions: Most feed views start muted - burn in captions so the message survives sound-off.
  • Branding: Hard to attribute - there is no clear brand cue in the opening.

How to optimize

  • Open on a question or a face in the first frame - both lift hook rate in your account.
  • Trim to 15-30 seconds - cut everything before the first point of tension.
  • Burn in captions and on-screen text - most impressions are served sound-off.
  • Show your logo or handle within the first 3 seconds so the view is attributable.
  • Add a number or a one-line testimonial up top - social proof is your highest-CTR lever (+18%).