Cut cost-per-lead, on your approval
Ranked, quantified moves drawn from your live structure. You approve each one before anything changes.
Review and apply each move below.
Generated 12h ago
One-click optimizations
High-confidence, reversible
Shift $400/day from Broad 25-54 into Lookalike 1%
Q2 Lead Gen - Prospecting / Broad 25-54 Advantage+
Broad is running CPL $61 while Lookalike 1% holds $36 with budget to spare. Moving spend to the proven set lifts efficient leads without raising total budget.
Raise Newsletter budget +30% ($800 to $1,040/day)
Lead Form - Newsletter / Lead Form - Newsletter
Lowest CPL in the account ($26.7) with frequency still under 1.5, so headroom remains. A measured budget lift should hold CPL while adding volume.
Raise cost-per-result goal on All Visitors $35 to $40
Retargeting - Site Visitors 30d / All Visitors 30d
The set is under-delivering against a tight $35 cap while real CPL sits at $39. A small cap increase unlocks delivery on a warm, high-intent audience.
Archive Generic Stock Montage permanently
Promo Blast - June / Generic Stock Montage
This ad converted 4 leads on $600 (CPL $150, 3x target) before the campaign was paused. Archiving it keeps it out of any future duplication.
Needs review
Bigger structural moves
Replace the lagging Before/After ad with a UGC Testimonial cut
Q2 Lead Gen - Prospecting / Before / After Split Screen
This ad runs CPL $54.5 versus $50 on its set-mate. The account-best creative (UGC Testimonial, score 92) is a like-for-like swap that should pull the set back under target.
Duplicate Lookalike 1% into a 1-3% expansion
Q2 Lead Gen - Prospecting / Lookalike 1% - Purchasers
The 1% lookalike is your most efficient prospecting set but the source pool is small. A 1-3% expansion widens reach at a similar CPL before fatigue sets in.
Consolidate Industry News into Lookalike 2% to exit learning
Lead Form - Newsletter / Interest - Industry News
At 38 leads/week the set cannot reach the ~50 conversions needed to leave the learning phase, so delivery stays unstable. Folding its budget into the proven lookalike exits learning faster.