Ad Manager

Meta - Lead Generation

Ad Manager

Your live lead-gen structure, scored and ranked - manage every campaign, ad set, and ad, then build the next one yourself with a copilot at your side.

Last 7 days AI Builder Compose ad

Spend

$22,000

Last 7 days
$1,176 $1,400 $1,624 $1,848 $2,072 2026-06-02 2026-06-05 2026-06-07 2026-06-10 2026-06-12 2026-06-15

Blended cost / lead

$39.78 -11.0%

vs target $40.00

AI health

81 / 100

Budget used

90.0%

Spend
+4.0%
$22,000
Leads
+16.0%
553
Cost / Lead
-11.0%
$39.78
CTR
+7.0%
2.0%
CPM
$14.20
Pipeline ROAS
3.77x

4 one-click moves ready

$39.78 $34.10 -14.3% +94 leads/wk
Open AI Optimizer

Campaigns

Your live lead-gen structure

AllActiveLearningPaused
Active Q2 Lead Gen - Prospecting
Leads · Campaign budget (Advantage+) · $2,000/day · 3 ad sets · 5 ads

Leads

253

CPL

$46.64

ROAS

3.22x

-6.0%
Carries account volume. Top ad set is starving - shift budget off Broad.
New ad in this campaign
Active Lookalike 1% - Purchasers

Bid

Highest volume

Freq

1.60x

Leads

132

CPL

$39.39

CTR

2.2%

Lookalike · 1% LAL - 180d purchasers
Facebook Feed Instagram Feed Instagram Reels Instagram Stories
Best CPL in account. Give it more budget.
UGC Testimonial - Sarah v3
ugc Active

Leads

84

CPL

$36.90

-10.0%
Founder Story - Why We Started
studio Active

Leads

48

CPL

$43.75

-4.0%
Active Interest - Home Organization

Bid

Highest volume

Freq

2.10x

Leads

85

CPL

$51.76

CTR

1.8%

Interest · Home organization, decluttering, IKEA
Facebook Feed Instagram Feed Instagram Reels
One creative drags the set. Swap the laggard.
Problem/Solution - Messy Drawer
demo Active

Leads

52

CPL

$50.00

+2.0%
Before / After Split Screen
before_after Active

Leads

33

CPL

$54.55

+14.0%
Learning Broad 25-54 Advantage+

Bid

Highest volume

Freq

1.30x

Leads

36

CPL

$61.11

CTR

1.5%

Broad · Advantage+ broad, US, 25-54
Advantage+ placements
Highest CPL. Trim budget into Lookalike.
Customer Review Carousel
testimonial Active

Leads

36

CPL

$61.11

+21.0%
Active Retargeting - Site Visitors 30d
Leads · Ad set budgets · $700.00/day · 2 ad sets · 3 ads

Leads

115

CPL

$35.65

ROAS

4.21x

-9.0%
Most efficient campaign. Cap is constraining delivery on All Visitors.
New ad in this campaign
Active Cart Abandoners 7d

Bid

Cost per result goal $30.00

Freq

2.40x

Leads

74

CPL

$33.78

CTR

2.6%

Retargeting · Added to cart, no lead, 7d
Facebook Feed Instagram Feed Instagram Stories
Cleanest CPL. Hold.
Unboxing ASMR
unboxing Active

Leads

44

CPL

$31.82

-12.0%
Bold Claim - 2x Faster
static Active

Leads

30

CPL

$36.67

-3.0%
Active All Visitors 30d

Bid

Cost per result goal $35.00

Freq

1.90x

Leads

41

CPL

$39.02

CTR

2.2%

Retargeting · All site visitors, 30d
Facebook Feed Instagram Feed Instagram Reels
Under-delivering at the current cap. Raise it.
Customer Review Carousel
testimonial Active

Leads

41

CPL

$39.02

+4.0%
Active Lead Form - Newsletter
Leads · Campaign budget (Advantage+) · $800.00/day · 2 ad sets · 3 ads

Leads

172

CPL

$26.74

ROAS

5.61x

-14.0%
Lowest CPL, strong volume. Clear scale candidate - raise budget.
New ad in this campaign
Active Lookalike 2% - Leads

Bid

Highest volume

Freq

1.50x

Leads

134

CPL

$25.37

CTR

2.3%

Lookalike · 2% LAL - newsletter leads
Facebook Feed Instagram Feed Instagram Reels Facebook Reels
Top volume at lowest CPL.
FB Reel - Quick Demo
demo Active

Leads

71

CPL

$26.76

-15.0%
Meme Format Relatable
meme Active

Leads

63

CPL

$23.81

-19.0%
Learning Interest - Industry News

Bid

Highest volume

Freq

1.20x

Leads

38

CPL

$31.58

CTR

1.7%

Interest · Marketing news, SaaS, newsletters
Facebook Feed Instagram Feed
Stuck in learning - too thin to exit. Consolidate.
Carousel - 5 Tips
carousel Active

Leads

38

CPL

$31.58

-5.0%