Pixel - Live

Pixel & Events

Every signal your site sends Meta, scored for health and match quality - watch the funnel narrow, then turn the drop-offs into remarketing audiences in one click.

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Compose ad Build audience

Pixel

Active

Conversions API

Active

Last event

1m ago

Coverage

94%

Match quality

7.4 / 10

Events 7d

425K

Server-side CAPI is deduplicating against the browser pixel - shared events count once.

yourbrand.com shop.yourbrand.com

Standard events

Last 7 days

Page View

Awareness

+6.0% 318K

View Content

Interest

+9.0% 86.4K

Add to Cart

Consideration

+14.0% 12.3K

Initiate Checkout

Intent

+5.0% 4.8K

Lead

Intent

+16.0% 1.6K

Purchase

Conversion

$164,900 +11.0% 1.8K

Event volume

Last 14 days

7d total

425K

Conversion funnel

How site traffic narrows toward purchase, last 7 days

Page View 318K 100.0%

73% drop

View Content 86.4K 27.2%

86% drop

Add to Cart 12.3K 3.9%

61% drop

Initiate Checkout 4.8K 1.5%

62% drop

Purchase 1.8K 0.6%

Recommended audiences

Remarketing pools your pixel can build right now

Built

Add to Cart - no Purchase 7d

AddToCart and not Purchase, 7d

18.4K people

Hottest remarketing pool; pair with a Get offer CTA.

Already built Use in ad

Built

Purchasers 180d (LAL seed)

Purchase, 180d

9.2K people

Already seeding your 1% lookalike - your best prospecting source.

Already built Use in ad

New

Checkout - no Purchase 14d

InitiateCheckout and not Purchase, 14d

5.6K people

Highest-intent drop-off. Not built yet - one click to create.

Create audience