How performance is shifting over time, which launches are landing, and the patterns worth acting on.
Top segments tracked across the last 10 weeks
Hook rate vs ROAS across recent launches
Average return by runtime bucket
Which creative formats stop the scroll
Patterns surfaced across the account, with the move to make
Action: Default new prospecting concepts to a first-person founder open.
Action: Cut long testimonials to a 25s result-first version for retargeting.
Action: Cap discount creative budget and rotate weekly.
Action: Add one tips-carousel to the weekly organic calendar.
Action: Mandate a hook caption in the first 0.5s of every cut.
Action: Test the meme voice on two posts per week.