Overview
What changed, what is working, and what to make next - the whole account at a glance.
State of the Account
AI read of the period
The account is in a strong, scaling position
Spend is up 12% week-over-week while ROAS climbed to 3.42x - efficiency and volume are moving together, which is the signal to lean in.
What's driving it
- The UGC testimonial angle (Sarah v3) is the clear winner - a 38% hook rate and durable 4.8x ROAS. It can absorb a 40% budget increase.
- Founder-led storytelling is the second engine: trust-first framing keeps return steady across three weeks.
- Organic is feeding the funnel - the "Day in the Life" reel pulled 312k reach and the strongest save rate this quarter. Promote it to paid.
Where the leaks are
- Discount-led statics (40% Hard Sell) are below break-even and training buyers to wait for sales. Retire them.
- The generic stock montage was killed - scroll-through is near total in the first frame.
This week's move: scale the two A-tier video angles, cut the two discount statics, and test a paid version of the top organic reel.
Recent Alerts
Generic Stock Montage dropped to 0.7x ROAS
9h agoSpend continued for 3 days under break-even. Auto-flagged for kill.
Unboxing ASMR hook rate fell 22% week-over-week
8h agoHook rate slid from 0.33 to 0.26. Fatigue likely - consider a fresh open.
Before/After is approaching frequency 4.0 on retargeting
1d agoFrequency 3.7 and climbing. Refresh the audience or rotate creative.
Biggest Movers
Largest ROAS swings vs the prior period
New Launches
Fresh creatives still gathering signal
Promote to Paid
Top organic posts worth putting spend behind