Generic Stock Montage
Stock 0:41
Stock footage reads as an ad in the first frame. Killed - scroll-through is near total.
Performance
Video Retention
Reach & Distribution
Engagement
Attention Retention
Where viewers drop off across the play
Pacing dips after the hook before the value is shown
On screen: Talking head, no on-screen text
CTA introduced before desire peaks
On screen: Product close-up with price
AI Verdict
Model read of this creative
Stock footage reads as an ad in the first frame. Killed - scroll-through is near total.
The creative reads as an ad in the first frame, so scroll-through is near total.
"I did not expect this to actually work."
Pattern-interrupt visual plus a first-person line earns the next 3 seconds of attention.
- Retire this creative - ROAS is below break-even
- Reallocate its budget to the A-tier UGC angle
Replace discount-led messaging with a proof-led testimonial open.
A/B Test
Creative vs Stat
The winning variant opened with a face and a first-person line; the runner-up led with the product. Audience attention in the first second was the deciding factor.
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