Creatives

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D Paid

Discount Hard Sell 40%

Static Stat

Static Stat Quality Fomo Calm Watch More Promotion
Kill Stop spending, retire 88.0% confidence

Discount-led creative trains buyers to wait for sales. ROAS below break-even - retire it.

Analyzed 1d ago claude-opus-4-8

Performance

Creative Score
42
ROAS
1.20x

Video Retention

Hook Rate
18.0%
Hold Rate
Watch Score

Reach & Distribution

Spend
$3,600
Reach
98K

Engagement

Save Rate

AI Verdict

Model read of this creative

Kill 88.0% confidence

Discount-led creative trains buyers to wait for sales. ROAS below break-even - retire it.

Issue

The creative reads as an ad in the first frame, so scroll-through is near total.

Copy analysis
Headline
Weak
Body clarity
Clear
CTA
Generic
USP Social proof Urgency

Missing: A concrete proof point - the claim is unsupported

Cut recommendations
  • Retire this creative - ROAS is below break-even
  • Reallocate its budget to the A-tier UGC angle
Next test

Replace discount-led messaging with a proof-led testimonial open.

Analyzed 1d ago claude-opus-4-8

A/B Test

Stat vs Variant

Variable: Hook tactic
+71.4% lift on ROAS

The winning variant opened with a face and a first-person line; the runner-up led with the product. Audience attention in the first second was the deciding factor.

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