Alerts
Rule-driven signals that need a decision - what crossed a threshold, and what to do about it.
Unboxing ASMR hook rate fell 22% week-over-week
8h agoHook rate slid from 0.33 to 0.26. Fatigue likely - consider a fresh open.
Generic Stock Montage dropped to 0.7x ROAS
9h agoSpend continued for 3 days under break-even. Auto-flagged for kill.
Discount Hard Sell CPA jumped to $58
1d agoCPA more than doubled overnight against a $26 target.
Before/After is approaching frequency 4.0 on retargeting
1d agoFrequency 3.7 and climbing. Refresh the audience or rotate creative.
UGC Testimonial v3 is now your #1 creative
2d agoHit a 4.8x ROAS and a 38% hook rate - eligible for scale.
Day in the Life Reel passed 300k reach
2d agoStrongest organic reach this quarter. Consider promoting to paid.
Meme Format Relatable leads save rate at 9%
3d agoHighest save rate of the week - the relatable voice is resonating.
Q2 Prospecting is 18% over its daily pace
3d agoSpend pacing ahead of plan. Confirm budget headroom for the week.
Alert Rules
Thresholds that fire your alerts
- Roas Target 2.00x
- Cpa Target $35.00
- Account Baseline Roas 3.00x
- Hook Decay Pct 20.0%
- Frequency Cap 3.00x
- Frequency Ctr Threshold 1.0%
Rules are read-only here. Manage thresholds in Settings.