Strongest hook in the account. Scale budget 40% - retention holds past the 50% mark where the offer lands.

Authentic founder framing builds trust fast. ROAS is durable across 3 weeks - clear scale candidate.

Solid mid-funnel performer. Hold spend and test a tighter first 3 seconds to lift the hook.

The split-screen reveal carries it. Watch for fatigue - frequency is climbing on retargeting.

Review carousel converts warm audiences well. Hold and try a video cut of the top quote.

Hook underperforms the satisfying payoff. Move the product reveal to the first second and retest.

Claim is strong but the static lacks proof. Add a one-line testimonial overlay to lift conversion.

Discount-led creative trains buyers to wait for sales. ROAS below break-even - retire it.

Stock footage reads as an ad in the first frame. Killed - scroll-through is near total.