Strongest hook in the account. Scale budget 40% - retention holds past the 50% mark where the offer lands.

Authentic founder framing builds trust fast. ROAS is durable across 3 weeks - clear scale candidate.

Solid mid-funnel performer. Hold spend and test a tighter first 3 seconds to lift the hook.

The split-screen reveal carries it. Watch for fatigue - frequency is climbing on retargeting.

Hook underperforms the satisfying payoff. Move the product reveal to the first second and retest.

Stock footage reads as an ad in the first frame. Killed - scroll-through is near total.

Claim is strong but the static lacks proof. Add a one-line testimonial overlay to lift conversion.

Discount-led creative trains buyers to wait for sales. ROAS below break-even - retire it.

Review carousel converts warm audiences well. Hold and try a video cut of the top quote.