Strongest hook in the account. Scale budget 40% - retention holds past the 50% mark where the offer lands.

Authentic founder framing builds trust fast. ROAS is durable across 3 weeks - clear scale candidate.

Solid mid-funnel performer. Hold spend and test a tighter first 3 seconds to lift the hook.

The split-screen reveal carries it. Watch for fatigue - frequency is climbing on retargeting.

Hook underperforms the satisfying payoff. Move the product reveal to the first second and retest.

Story is compelling but 72s is too long for the feed. Cut a 30s version leading with the result.

Stock footage reads as an ad in the first frame. Killed - scroll-through is near total.

Relatable meme went semi-viral on shares. Highest save rate of the week - lean into this voice.

Poll drives comments and reshares. Hold - community engagement compounds reach over the week.

Aesthetic dump gets saves but little reach. Add a caption hook to push it into more feeds.

Claim is strong but the static lacks proof. Add a one-line testimonial overlay to lift conversion.

Discount-led creative trains buyers to wait for sales. ROAS below break-even - retire it.

Best organic reach this quarter. Save rate is exceptional - this angle is worth boosting to paid.

Rode the trending audio well. Hold rate is strong for a transition format - repurpose the structure.

Demo reel performs well on FB. Good candidate to mirror into a paid prospecting test.

Educational carousels drive the highest save rate. Keep the 5-tip format in rotation.

Review carousel converts warm audiences well. Hold and try a video cut of the top quote.

Story Q&A builds rapport but drop-off is steep after the first frame. Open with the question on-screen.