Leaderboards

Leaderboards

Cost / ThruPlay Leaders

The top-ranked creatives by Cost / ThruPlay, custom.

spend / thruplay

Ranked Creatives

Cost / ThruPlay - Custom

9 ranked

UGC Testimonial - Sarah v3

Paid Q2 Prospecting
Testimonial Ugc
$0.27
-21.9% vs avg

Founder Story - Why We Started

Paid Q2 Prospecting
Founder Story Studio
$0.29
-16.1% vs avg

Unboxing ASMR

Paid Retargeting
Unboxing Unboxing
$0.31
-10.3% vs avg
4

Customer Review Carousel

Paid Q2 Prospecting
Social Proof Testimonial
$0.31
-10.3% vs avg
5

Problem/Solution - Messy Drawer

Paid Q2 Prospecting
Problem First Demo
$0.32
-7.4% vs avg
6

Before / After Split Screen

Paid Retargeting
Pattern Interrupt Before After
$0.32
-7.4% vs avg
7

Bold Claim - 2x Faster

Paid Retargeting
Bold Claim Static
$0.33
-4.5% vs avg
8

Discount Hard Sell 40%

Paid Promo Blast
Stat Static
$0.41
+18.6% vs avg
9

Generic Stock Montage

Paid Promo Blast
Stock
$0.55
+59.2% vs avg

By Hook Tactic

Average Cost / ThruPlay per tactic

Testimonial $0.27 Founder Story $0.29 Unboxing $0.31 Social Proof $0.31 Problem First $0.32 Pattern Interrupt $0.32 Bold Claim $0.33 Stat $0.41