Leaderboards
Hook Rate Leaders
The top-ranked creatives by Hook Rate, account all time.
3s views / impressions
Ranked Creatives
Hook Rate - Account All Time
14 ranked
Day in the Life Reel
Instagram
Organic IG
Lifestyle
Ugc
41.0%
+41.7%
vs avg
UGC Testimonial - Sarah v3
Paid
Q2 Prospecting
Testimonial
Ugc
38.0%
+31.4%
vs avg
Trending Audio Transition
Instagram
Organic IG
Pattern Interrupt
Trend Audio
36.0%
4
+24.4%
vs avg
Founder Story - Why We Started
Paid
Q2 Prospecting
Founder Story
Studio
34.0%
5
+17.5%
vs avg
FB Reel - Quick Demo
Facebook
Organic FB
Problem First
Demo
33.0%
6
+14.1%
vs avg
Problem/Solution - Messy Drawer
Paid
Q2 Prospecting
Problem First
Demo
31.0%
7
+7.2%
vs avg
Customer Review Carousel
Paid
Q2 Prospecting
Social Proof
Testimonial
30.0%
8
+3.7%
vs avg
Before / After Split Screen
Paid
Retargeting
Pattern Interrupt
Before After
29.0%
9
+0.2%
vs avg
BTS Founder Q&A
Instagram
Organic IG
Founder Story
Story
28.0%
10
-3.2%
vs avg
Unboxing ASMR
Paid
Retargeting
Unboxing
Unboxing
26.0%
11
-10.1%
vs avg
Long-form Testimonial
Facebook
Organic FB
Testimonial
Ugc
25.0%
12
-13.6%
vs avg
Bold Claim - 2x Faster
Paid
Retargeting
Bold Claim
Static
24.0%
13
-17.0%
vs avg
Discount Hard Sell 40%
Paid
Promo Blast
Stat
Static
18.0%
14
-37.8%
vs avg
Generic Stock Montage
Paid
Promo Blast
Stock
12.0%
-58.5%
vs avg
By Hook Tactic
Average Hook Rate per tactic