Leaderboards
Creative Score Leaders
The top-ranked creatives by Creative Score, within campaign.
hook*0.3 + hold*0.3 + roas_index*0.4 (0-100)
Ranked Creatives
Creative Score - Within Campaign
18 ranked
UGC Testimonial - Sarah v3
Paid
Q2 Prospecting
Testimonial
Ugc
92
+30.1%
vs avg
Day in the Life Reel
Instagram
Organic IG
Lifestyle
Ugc
90
+27.3%
vs avg
Founder Story - Why We Started
Paid
Q2 Prospecting
Founder Story
Studio
88
4
+24.4%
vs avg
Meme Format Relatable
Facebook
Organic FB
Relatable
Meme
85
5
+20.2%
vs avg
Trending Audio Transition
Instagram
Organic IG
Pattern Interrupt
Trend Audio
81
6
+14.5%
vs avg
Problem/Solution - Messy Drawer
Paid
Q2 Prospecting
Problem First
Demo
79
7
+11.7%
vs avg
Carousel - 5 Tips
Instagram
Organic IG
Educational
Carousel
77
8
+8.9%
vs avg
Before / After Split Screen
Paid
Retargeting
Pattern Interrupt
Before After
76
9
+7.5%
vs avg
FB Reel - Quick Demo
Facebook
Organic FB
Problem First
Demo
75
10
+6.0%
vs avg
Customer Review Carousel
Paid
Q2 Prospecting
Social Proof
Testimonial
74
11
+4.6%
vs avg
FB Community Poll
Facebook
Organic FB
Question
Static
72
12
+1.8%
vs avg
BTS Founder Q&A
Instagram
Organic IG
Founder Story
Story
66
13
-6.7%
vs avg
Unboxing ASMR
Paid
Retargeting
Unboxing
Unboxing
64
14
-9.5%
vs avg
Photo Dump Aesthetic
Instagram
Organic IG
Lifestyle
Static
63
15
-10.9%
vs avg
Bold Claim - 2x Faster
Paid
Retargeting
Bold Claim
Static
61
16
-13.7%
vs avg
Long-form Testimonial
Facebook
Organic FB
Testimonial
Ugc
60
17
-15.2%
vs avg
Discount Hard Sell 40%
Paid
Promo Blast
Stat
Static
42
18
-40.6%
vs avg
Generic Stock Montage
Paid
Promo Blast
Stock
28
-60.4%
vs avg
By Hook Tactic
Average Creative Score per tactic